Strategy
WHY - CLARITY OF PURPOSE
- Our purpose is to create value to both principles and our channel partners
- Our vision to become one of top 5 distributors of consumer electronics
- Our objective is to build a positive image based on quality, reliability and trust
HOW - WELL THOUGHT OUT APPROACH
- Growing Markets - North Africa, CIS Markets, Eastern Europe
- Authorized Distribution rights to sell in the target markets
- Build an excellent Sales Marketing & Distribution Team
- Strong back-office operations - Finance & Accounting, Strategic Sourcing & Logistics
- Strong Financial Partners
WHAT - FLAWLESS EXECUTION
- Lead and manage the team by relevant KPI (Key Performance Indicators)
- Focus on market analysis and forecast accuracy
- Strong & efficient strategic sourcing
- Performance based culture - Hire, Motivate, Retain the best talent
- Active presence in the markets we serve
- Product & market diversification