Strategy


WHY - CLARITY OF PURPOSE

  • Our purpose is to create value to both principles and our channel partners
  • Our vision to become one of top 5 distributors of consumer electronics
  • Our objective is to build a positive image based on quality, reliability and trust


HOW - WELL THOUGHT OUT APPROACH

  • Growing Markets - North Africa, CIS Markets, Eastern Europe
  • Authorized Distribution rights to sell in the target markets
  • Build an excellent Sales Marketing & Distribution Team
  • Strong back-office operations - Finance & Accounting, Strategic Sourcing & Logistics
  • Strong Financial Partners


WHAT - FLAWLESS EXECUTION

  • Lead and manage the team by relevant KPI (Key Performance Indicators)
  • Focus on market analysis and forecast accuracy
  • Strong & efficient strategic sourcing
  • Performance based culture - Hire, Motivate, Retain the best talent
  • Active presence in the markets we serve
  • Product & market diversification