WHY - CLARITY OF PURPOSE

• Our purpose is to create value to both principles and our channel partners
• Our vision to become one of top 5 distributors of consumer electronics
• Our objective is to build a positive image based on quality, reliability and trust

HOW - WELL THOUGHT OUT APPROACH

• Growing Markets - North Africa, CIS Markets, Eastern Europe
• Authorized Distribution rights to sell in the target markets
• Build an excellent Sales Marketing & Distribution Team
• Strong back-office operations - Finance & Accounting, Strategic Sourcing & Logistics
• Strong Financial Partners

WHAT - FLAWLESS EXECUTION

• Lead and manage the team by relevant KPI (Key Performance Indicators)
• Focus on market analysis and forecast accuracy
• Strong & efficient strategic sourcing
• Performance based culture - Hire, Motivate, Retain the best talent
• Active presence in the markets we serve
• Product & market diversification