Mission Vision and Values


Our mission is to be a Trusted Channel partner that creates values for suppliers and consumers in the global markets we serve. Global reach, innovative approach and extensive knowledge of the markets enable us to deliver value across the channel while building trust with our partners.


Our vision is to be the one of top 5 distributors and traders of consumer electronics goods in the UAE by creating new markets in MENA, Eastern Europe, Commonwealth of Independent State (CIS) and Asia.


  1. Value for our partners – suppliers & end consumers.
  2. Trust and personal responsibility in all relationships.
  3. Strive for excellence in all that we do as an organization.
  4. GLOCAL focus (Think Global & Act Local).